Marketing

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Marketing is concerned with a particular type of relationship called an exchange relationship. While this may sound like an abstract #approach *concept #reasoning #thought , its definition is a straightforward one. An exchange relationship is one in which two or more parties voluntarily exchange products, services, or units of value such as currency. The place, whether physical or virtual, where these exchanges #develop #exist *occur #result is the market, so the act of managing the exchanges is #called *known #recognized #termed as marketing. | For example, if the state of California #commences #fires_up *launches #releases an advertising campaign to encourage people in other parts of the world to visit California on their vacations, this would be encouragement of a particular type of exchange: tourism, in which #buyers *consumers #customers #investors spend money in exchange for #dramatic #incredible *memorable #notable experiences. | Many people #accept #argue *assume #expect that marketing always involves money. This is because the interaction that most people have with marketing is usually through the #channel #mechanism *medium #vehicle of advertising (Saetang and Pathomsirikul, 2016). In the modern world, people are continuously bombarded with appeals to spend money on various products, #when #whereas *whether #while on television, via the Internet, through radio and print, and even text message advertising. In reality, however, marketing can often be performed by #corporate *nonprofit #private #tax-exempt organizations, governments, and other entities wishing to spread their messages without necessarily implicating a purchase of some kind.