Because Internet : Understanding the New Rules of Language, by linguist Gretchen McCulloch, is a guide to the way internet language is evolving.
She explains how your first social internet experience influences whether you prefer “LOL” or “lol,” why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.
The title comes from the online use of because plus noun. For example:
- Because reasons.
- Because science.
- Because money.
The book is out tomorrow.